# Pair It & Share It > Pair It & Share It helps people choose wine with confidence. Tell it what you're eating, what you like and what you want to spend, and it recommends a few wines that fit — at the store, at a restaurant, at home, or from your own wine cellar. Website: https://pairitshareit.com/ ## Product - [How it works](https://pairitshareit.com/how-it-works): three questions (meal, taste, budget) → a few wine picks; ratings teach your taste profile so later picks fit better. - [Scan a wine menu](https://pairitshareit.com/scan-wine-menu): photograph a restaurant wine list or shelf and get picks from the wines actually on it. - [Wine cellar](https://pairitshareit.com/wine-cellar): track the bottles you own; a basic cellar is free with any account. Members get AI drink windows. - [Pair From My Cellar](https://pairitshareit.com/pair-from-my-cellar): match tonight's dinner to wines you already own. "What Should I Open Tonight?" picks a ready-to-drink bottle. - [Pricing](https://pairitshareit.com/pricing): $9.99/month or $99.99/year after a 7-day free trial. Card required. Up to 12 AI experiences during your trial. ## Wine Guide - [Wine Guide](https://pairitshareit.com/wine-guide): practical answers to wine-decision questions (what to buy, what it tastes like, what goes with dinner, serving and storage, wine terms). Written by Bordeaux Brian for Pair It & Share It. ## For businesses - [Restaurants](https://pairitshareit.com/restaurants): QR-based wine and drink recommendations from a restaurant's own menu, with branded guest sharing. No guest app or POS integration. - [Grocery & retail](https://pairitshareit.com/grocery-retail): QR recommendations at the shelf from a store's actual assortment, by meal, taste and budget. - [Resources](https://pairitshareit.com/resources): guides to AI and QR wine pairing for restaurants and retailers. - Business contact: concierge@clubgoodlife.com ## Related brands - Club Good Life (https://www.clubgoodlife.com/) is the umbrella lifestyle and discovery brand; Pair It & Share It is part of Club Good Life. - Bordeaux Brian (https://www.bordeauxbrian.com/) is the human wine expert behind the Wine Guide and offers separate personal wine services. - restaurants.clubgoodlife.com is a legacy address kept so existing restaurant links and QR codes keep working; https://pairitshareit.com/restaurants is the current restaurant product page.